Global Agri-Food Supply Chain

Questions: 1.Critically Evaluate the present Issues, Challenges and Future of the Global Agri-Food Supply Chain. 2.Critically Evaluate the job of Culture to Promote an Efficient, Competitive, Responsible and green worldwide Supply Chain. Answers: Presentation Flexibly chain the board and coordinations are significant for the income age of the organizations in the agro food office. Supportability of the flexibly chain the board is a basic issue that the worldwide organizations are looking so as to keep up the worth chain in the worldwide agri-food gracefully chain. Agri-food flexibly chain is characterized as the exchange of cultivating merchandise or rural nourishments from the creation level to the last buyers. The gracefully chains comprise of pre creation exercises and post utilization exercises in the area of agri-food division. In the realm of globalization, nations and organizations are engaged in ensuring the earth and accommodating the normal asset the board. It makes a decent effect on the field of food gracefully chain the executives. The ecological contamination and the adjustment in atmosphere are considered as the components that are liable for undermining the various systems towards the executives of practical flexibly chain . The report centers around the issues looked by worldwide agri-food gracefully chain alongside usage of hypothetical structures in help to it. Aside from that, the job of culture in keeping up the green and compelling flexibly chain by organizations are likewise portrayed in the report alongside the idea of green gracefully chain the executives rehearses by worldwide agri-food organizations. 1.Current Issues and Challenges of the Global Agri-Food Supply Chain It very well may be said that the principle region of issues that the agri-food flexibly chain faces is in the region of the coordinations. Flexibly tie the board is identified with conveyance channel and coordinations. These two perspectives are considered as the switch of the supportable flexibly chain the board. The issues of the gracefully chain the executives depends regarding the matter of request the board, warehousing, bundling, conveyance, squander removal and deals returns the board, shipment, conveyance, and so forth (Burch Lawrence, 2013). The issues of the flexibly chain of agri-food organizations in a worldwide premise are portrayed in the accompanying. The coordinations exercises faces issues because of extraordinary discontinuity of the change businesses and ranches. The cutting edge arrangement of conveyance design is progressively centered around direct control. The organizations attempt to control all the flexibly chain the executives exercises of the entire food gracefully chain (Rueda, Garrett Lambin, 2017). So as to fulfill or moderate the necessities and prerequisites of the agri-food industry, the market doesn't give any calculated arrangements towards it. The issues happened as far as entryway to entryway conveyance and chill flexibly chain. The unbending nature of the authoritative fulfilments is liable for lower effectiveness in new food (Martnez-Jurado Moyano-Fuentes, 2014). Expenses of coordinations are expanding step by step while the costs of the new items are not expanding making misfortunes for the providers. As the ranchers are not accomplishing numerous benefits while offering their merchandise to the stores and other huge retailers, henceforth they can't utilize present day advances and transport framework for quick conveyance of products (Giles, 2012). Because of absence of advances utilized in the cultivating forms, the newness and the nature of the nourishments are corrupted. The general stores and other enormous retailers in numerous nations of the world face in appropriation issue and meeting the fulfillment of the clients. Quality administration and upkeep of stock is a worldwide issue that the vast majority of the organizations in agri-food part faces as far as making manages the global organizations (Dinu, 2016). Speculations Related to Supply Chain Management There are numerous speculations identified with the gracefully chain the executives. Among them, three speculations will be chosen that will address the previously mentioned issues. Six sigma in coordinations is characterized as the method of actualizing the methodology which will yield in the improvement of decisions which depends on the equalization of hazard and qualities (Mangan, Lalwani, Lalwani, 2016). It is a universally acknowledged procedure of the executives that is centered around assembling better administrations or items while satisfying needs and needs of the clients. The DMAIC strategy is the center of the six-sigma hypothesis. It incorporates characterize, measure, break down, improve and control. The procedures of gracefully chain the board depend on these parts of the model (Dabbene, Gay Tortia, 2014). Lean assembling is a methodology that is utilized by vendors and producers of agri-food organizations that centers around disposal of waste in the assembling framework. This procedure of assembling will help in the end of the loss from the way toward assembling of the items (Mangan et al., 2016). The lean assembling framework centers around three parts of value, expenses and conveyance times. Lean assembling on the end of squanders is identified with the feasible flexibly chain exercises. Natural security is additionally done utilizing this act of assembling (Keramydas et al., 2016). Worldwide associations utilize Just in Time hypothesis that is centered around the decrease of the stream times in the entire creation framework alongside reaction times from the different scopes of providers to the clients. In the nick of time is a famous hypothesis in the gracefully chain the board that helps in keeping up the stock kevel just as diminishing the degree of waste. It is famously known as Toyota Production framework (Aung Chang, 2014). It likewise keeps up the various sorts of issues identified with request and gracefully of items between the makers of items and the clients that eventually helps in the upkeep of notoriety (Zhang et al., 2016). Instances of Companies Facing Issues in Supply Chain Huge retailers like Tesco, Wesfarmers, and so on are confronting issues in their gracefully chain the executives that influences the productivity of the organization. Aside from that, it is seen that the implicit rules of providers of the Tesco are not sufficient. Thus, the providers are not giving quality materials to Tesco. The nature of the results of the Tesco is getting traded off. Other than this, the clients are griping about the nature of the items (Handayati et al.,2015). The wholesalers of the rural items are confronting issues in the expanded expense of transportation. These huge grocery stores for the most part assume responsibility for the little vendors and wholesalers of the horticultural items. The control of the global monsters is because of the inordinate control of the gracefully chain the executives perspectives (Mylan et al., 2015). It is seen that the costs of results of Aldi are lower than that of Tesco and Wesfarmers. It is because of the absence of stock administration and dispersion of the items because of issues with the providers. In numerous nations, the transportation offices and other mechanical viewpoints are not practical (Bourlakis et al., 2014). It prompts lower benefit and bigger expense in the assembling of results of the agri-food organizations alongside support of the flexibly chain and coordinations parts of the organization. 2.Role of Culture in Promoting Efficient Competitive Supply Chain Culture deeply affects plan of techniques that helps organizations in building productive, serious and green flexibly chain the executives systems. For creating, productive and serious flexibly chain techniques, common trust, association, sharing data and participation among the diverse colleagues are fundamental (Younis et al., 2016). The component of corporate culture is somewhat not quite the same as that of countries culture. Agri-food organizations must achieve their corporate culture with the countries culture of their nation of activity. The meaning of culture comprises of the aggregate programming of the human personalities that is answerable for making separation from individuals of one culture to another culture (Schaltegger Burritt, 2014). Organizations must practice culturally diverse correspondence in building techniques for the providers and the providers set of accepted rules. The six standards are depicted in the accompanying that will help the agri-food organizations in building compelling and serious flexibly chain that improves relations with the providers (Notarnicola et al., 2017). Becoming more acquainted with increasingly about the providers guaranteeing the opposition between the providers as a chance of building connections or fortifying organizations Directing the providers Building up the specialized aptitudes of providers (Dries et al., 2014) Passing data to providers for improvement Cooperating with the providers in improving the flexibly chain forms (Cagliano, Worley Caniato, 2016) Aside from that, there are cost direction and contender direction that are considered as a major aspect of hierarchical culture that are utilized by these worldwide agri-food organizations that will concentrate both on the countries culture and authoritative culture (Shukla Jharkharia, 2013). Consequently, culture helps in improving representative relations just as improved and serious flexibly chain forms that will result into productivity. It is seen that American culture and Asian culture are not quite the same as each other. Providers set of accepted rules are figured in a manner so they can fill in according to the desires (Yu et al., 2014). Idea of Global Green Supply Chain The idea of green flexibly chain and coordinations is characterized as the gracefully fasten which is identified with the improved exhibition of the organization while estimating the properties of cost decrease, manageability, emanation decrease by utilizing the measurements of carbon impression and different mechanical perspectives (Aitken et al., 2016). The green gracefully chain is utilized by numerous organizations these days so as to keep up supportability in the pers

Head Chef Essay Example for Free

Head Chef Essay In the event that I wasn’t advised to pick a lifelong now, I wouldn’t have. In spite of the fact that I’ve had the inquiry â€Å"what would you like to be the point at which you develop up† continually in the rear of my psyche for as long as 4 years, I never truly thought of an unequivocal answer. Last September I began the culinary expressions program at the North Olympic Peninsula Skills Center and from that point forward I’ve understood that I truly appreciate cooking so I began to consider being a gourmet specialist as a profession. So as to turn into an official or head culinary expert you should have important instruction, preparing, and be eager to buckle down. With every one of these properties getting a situation as a gourmet specialist in a decent restriction isn't troublesome, and is exceptionally fulfilling. In the wake of doing a lot of research and conversing with a couple of culinary specialists I discovered that advanced education isn't required to turn into a head cook, however it wouldn’t hurt either. Numerous individuals considering turning into a gourmet specialist as a lifelong chose to go to a culinary school. One of the most notable culinary organizations is the Culinary Institute of America in Hyde Park, New York. A full scholarly year at the CIA in 2011-2012 expense $39,440 (CCIA). There is no GPA necessity so as to apply to the CIA yet you should have your secondary school confirmation. As indicated by the CIA’s site before you can begin classes it is required that â€Å"you increase important involvement with one of two different ways before enlisting: by working in a non-inexpensive food foundation with an expert kitchen for a half year or by finishing culinary classes at either the secondary school or school level† (AR). In spite of the fact that instruction is significant, appropriate preparing is considerably increasingly fundamental. Some preparation a gourmet expert is required to have are blade abilities, food readiness and sanitation. Preparing of a cook normally comprises of an entry level position, apprenticeship, or externship, during which time the hopeful culinary expert will work in every aspect of the kitchen, acing all parts of food planning. Numerous culinary universities have an entry level position program set up to encounter the culinary business while picking up abilities and hands on understanding. On instruction and preparing in the event that you hope to go far as a culinary specialist there are sure abilities you ought to have, for example, high endurance, association, adaptability, cooperation, client center, and the longing to learn (SPCTP). Cooks work truly long days under high tension and ought to have the option to keep up an unmistakable psyche and keep on being gainful. A huge piece of being a culinary expert has to do with the clients; all things considered, without them you wouldn’t have an occupation. â€Å"A great gourmet expert realizes that clients need new, heavenly food that’s introduced appealingly, and does their best to ensure that occurs for each client that enters the restaurant† (SPCTP). I carried out my responsibility shadow with the head gourmet expert, Julie, at St. Andrews Place in Port Angeles, WA. At the point when I asked her what the most significant aptitude should have been acceptable at her specific employment was she stated, other than from realizing how to cook, time the board. Having been in the culinary expressions program and encountering the weight of completing to complete what should be, I concur. Time the executives is a significant ability to have in the culinary business. Most secondary schools have a culinary program that you could go to so as to acquire these abilities, or you could basically learn through hands on preparing. An ordinary day for a head gourmet specialist is not the same as that of an official cook. An official culinary expert works in a greater amount of an office style; driving different gourmet specialists, accomplishing more dinner arranging, and a ton of administrative work. Official culinary experts are scarcely on the line preparing with the exception of incidentally during supper surge. Head cooks might be associated with the feast arranging and some desk work yet for the most part work in the kitchen most of the time. Being a culinary expert methods working mornings, evenings, ends of the week, and occasions. â€Å"Depending on the size of the café or foundation, a head gourmet specialist may show up sooner than expected as 9 a.m. to start arranging the day’s menus and not leave until the supper surge is finished, n ow and again at 10 p.m. or on the other hand 11 p.m. Most culinary experts work in any event 12-hour days and commonly six days a week† (Buchan). Not exclusively is simply the workday long, yet the work is hard also; nearly the entire day is spent strolling or standing. So as to be a culinary expert you need to cherish what you do. â€Å"Passion. This is what is going to make all the penance, low compensation, and extended periods of time justified, despite all the trouble. You must have a characterized, energetic objective; something you need to move in the direction of. What's more, you have to have energy about food and some time or another being an expert cook. Without genuine energy, you will never prevail in an eatery kitchen†. (WIAPK) Being a culinary expert can be an upsetting activity and take a serious mental cost just as physical. Despite the fact that the work is troublesome, the prizes are well justified, despite all the trouble. The degree of pay for head gourmet experts differs relying upon where you work and who you work for. The individuals who get paid regularly work in upscale eateries and inns. As indicated by the Bureau of Labor Statistics, â€Å"the middle yearly pay of culinary experts and head cooks was $40,630 in May 2010. The most minimal 10 percent earned under $23,260, and the best 10 percent earned more than $70,960† (CHCP). â€Å"Seventy percent of culinary experts working for bosses detailed accepting medicinal services benefits: 69 percent got clinical consideration, 51 percent got dental consideration and 36 percent got vision care† (SBC). This doesn't make a difference to independently employed gourmet specialists. Despite the fact that the compensation is average, on the off chance that you are going to seek after a vocation as a culinary specialist you shouldn’t do it essentially for the cash. Being a culinary expert has specifically satisfying compensations just as money related, for example, the fulfillment you feel when individuals love the food you’ve made. The culinary business is just expected to become 14% in all occupations among now and 2020 (CHCJO). In spite of the fact that the anticipated development isn’t a great deal, the culinary business is consistently needing new representatives. I feel like this would be a solid match for me since I have a considerable lot of the abilities should have been effective in the business as of now. I have been learning these aptitudes however the Culinary Arts program I have been taking at the North Olympic Skills Center. I have been presented to client assistance, blade aptitudes, food readiness, sanitation, HACCP logs, dish-pit, and have been told by my teacher that I have incredible time the executives abilities. As should be obvious, with an appropriate instruction, preparing, and difficult work, a profession as a gourmet specialist can be an incredibly compensating experience. The arrangement of food isn't just an occupation that fulfills people groups hunger, it is additionally a craftsmanship, and the gourmet specialists are the craftsmen.

How to write the best argumentative essay

How to write the best argumentative essay Tips for Writing a Good Argumentative Essay Home›Tips for Students›Tips for Writing a Good Argumentative Essay Tips for StudentsAn argumentative essay is a kind of paper, in which you have to establish a certain position on some topic and then use evidence to convince the reader to accept your opinion. To complete a good argumentative paper, you should investigate a couple of sides of the argument, which provides an opportunity to make an educated point of view. Then, it is necessary to collect evidence, including facts and statistic data, and add experts’ opinions.Generally, the major objective of argumentative papers is to persuade people to accept a certain viewpoint.How to Choose a Topic for an Argumentative EssayIf you are assigned to choose one of research argument topics, it is better to start with something you are acquainted with. Even if you are going to turn to the essay writing service for help, it will be much easier to speak about something you know. Besides, it will help you write a much more interesting paper. Besides, selecting an emotional topic for a  college argumentative essay outline is also a good option. One of the most effective ways to change a person’s opinion is to invest emotions.Choose Your Own Topic or Order a Customized PaperOur custom writing service offers a great list of topics for writing an argumentative paper. You can also use an opportunity to order an essay from us. In our company, we have only the best writers with great experience in paper writing. Each of them has written hundreds of academic papers for students from different countries. Our writers brainstorm their own ideas so that you do not have to worry about the originality of your paper. They know how to complete the best custom-written argumentative essay, which will meet all your requirements. Do not hesitate to contact us to get professional writing help.Steps of Writing an Argumentative EssayNow, if you have selected a topic for your argumentative e ssay, try to write down your thoughts on a chosen issue. Here are some pieces of advice on how to do it.Tips on writing an outstanding paper:In the first paragraph, provide a short review of the topic, which you have chosen among other research argument topics, explain its importance and present a clear thesis statement.When the introductory paragraph is ready, start writing the body of the article. In the body paragraphs, it is necessary to develop your arguments and support them with facts, statistic data and other reliable evidence. Make sure your support is logical, anecdotal, statistical, or factual depending on the chosen topic. In the body of your essay, describe the opposing opinions and explain why you think your point of view is right.The last paragraph is the concluding one. It is often considered the most important one as it leaves the reader with the most immediate impression. You have to synthesize the information you have presented in the body of your paper and restat e the importance of your topic, review major points and thesis statement. Make sure you do not present any new information in this paragraph.Connection WordsOne more useful piece of advice is to use connection words in your paper. These words are also called “transition words” or “transition phrases” and they hold the paper together by connecting thoughts and therefore, provide the flow of ideas.Here are some connection words grouped by function:Addition: additionally; also; and; as well as; equally; furthermore; in addition; like; not only…but also; not to mention; similarly; together with; tooContrast: after all; although; as much as; besides; but; conversely; despite; even so/though; however; in contrast; in spite of; nevertheless; notwithstanding; of course…, but; on the contrary; on the other hand; or; otherwise; rather; regardless;Cause or Purpose: as; as long as; because of; due to; for the purpose of; in case; in order to; only/even if; since; so that; unless; wh en; whenever; while; with this in mind;Examples or Support: another key point; by all means; especially; for example; for instance; for this reason; in other words; surprisingly; truly;Consequence or Result: accordingly; as a result; consequently; due to; for; for this reason; hence; in effect; in that case; since; so that; therefore; with the result thatConclusion / Summary / Restatement: after all; all things considered; as a result; consequently; generally speaking; in conclusion; in fact; to summarize.How Are Good Writing Skills Going to Help Me?Writing argumentative papers helps develop argumentative thinking, which you will need to achieve success in future. As a rule, businesses and partnerships prosper due to the argument. Being able to present right arguments means you can prove your position and win in many situations.Intellect rules the modern world. People who win concentrate on becoming better in their profession. That means we should not distract on things that are not important. That is right, if you want to achieve success, it is necessary to stay concentrated on what you would like to devote your life to. You have to conduct solid research to get better at your profession.However, not every student has good writing skills and can write essays. If you are one of those students, you can always turn to get professional help. We have been providing help for students with academic papers since 2005. You can use our services as one of numerous instruments of your career success strategy. We offer our writing help 24/7. Students from different countries have used our services and all of them are satisfied with our highly professional work.If you want to write an argumentative essay on your own, here is a good list of research argument topics you might like to choose:Middle/High School-LevelShould the number of passengers be limited in cars driven by minors?Should teenagers get their parents’ permission to buy contraceptives?College-LevelIn what cas es can military force be justified?Should parents be responsible for their children’s crimes?FunnyShould people believe in everything said in infomercial?Should funny animal videos be allowed on YouTube?Better AvoidedWhy do athletes make so much money?Can our political process be called fair?Ecological IssuesWhat can people do to stop rainforests destruction?Should we drill for oil in protected areas to reduce gas prices?ClassicSex education in schools as an effective way to eliminate teenage pregnancyThe negative effect of computer games on teenagersSociety and the MediaAre violent video games directly connected to violence in schools?How do the social media affect the female perception of the body image?IT SphereViolation of copyright rules by download sitesDo some Google services raise privacy and security concerns?BioethicsShould cloning be banned?Can you justify the use of animals for research purposes?Social ConcernsHow do cross-cultural marriages affect racial tolerance?Doe s single-parent children’s behavior differ from that of children with both parents?Topics for Legal DiscussionsCan the death penalty be justified?Can gun control reduce crime?Miscellaneous TopicsDo diets really help to get rid of extra weight?

Getting Rid of Fobias through Emotion Regulation - 1547 Words

Our emotions, whether it is momentary or long term such as fear for birds, can be controlled through â€Å"Emotion Regulation† (ER). ER has been defined in all sorts of ways, one definition that this text draws attention to is Calkins (2007), stating ER as the behaviours, skills and strategies regardless of it being automatic or effortful, that modulates affective arousal that facilitates adaptive functioning. ER is a dynamic system categorized into two main maladaptive styles, one recognised as over regulation which relates to internalised behaviours from regulation through self-control (Martins, Soares, C.Martins, Tereno and Osorio, 2012) and under regulation that involves uncontrollable negative emotion outbursts during engagement of goal-directed behaviours (Roberton, Daffern, Bucks., 2012). What has been made evident through research, is that this dynamic process of self-regulation, begins early in infancy and continues on through the later years in life (Miller, McDonou gh, Rosenblum., 2002; Martins et al., 2012). The whole dynamic nature of emotions is derived from infancy and the interactions that are shared during those stages. The construction of ER within Martins et al, 2012 has been labelled in two processes, one being intrinsic and the other being extrinsic. This text studies the maladaptive styles of emotion regulating, in particular, the cause of over regulating in infants. Related to ER, this text also highlights the association between infant emotion

Definition and Examples of Procatalepsis in Rhetoric

Procatalepsis is a  rhetorical strategy by which a speaker or writer anticipates and responds to an opponents objections. Also spelled prokatalepsis. Adjective: Procataleptic The  figure of speech and  argumentative strategy of procatalepsis is also known as  the  prebuttal, the figure of presupposal, anticipatio, and anticipated refutation. Nicholas Brownlees notes that procatalepsis is an effective rhetorical device in that while appearing  dialogic, in practice it allows the author to remain in complete control of the  discourse  (Gerrard Winstanley and Radical Political Discourse in Cromwellian England, 2006). Examples and Observations Listen, Liz, I know this is tough to hear, but—I know what youre going to say, she cut in, her voice quiet. I know what youre going to tell me to do. Accept it. Move on. Try to forget about what happened to him.He didnt respond. Shed second-guessed him.Right?Right.Well, its not so easy for me, she said. Im still here in London with all the memories, living next door to his empty house. I havent got myself a nice little holiday cottage in Devon to disappear to and forget about everything that happened.(Tim Weaver,  Never Coming Back. Viking, 2014) Frederick Douglass Use of  Procatalepsis I may be asked, why I am so anxious to bring this subject before the British public—why I do not confine my efforts to the United States? My answer is, first, that slavery is the common enemy of mankind, and all mankind should be made acquainted with its abominable character. My next answer is, that the slave is a man, and, as such, is entitled to your sympathy as a brother. All the feelings, all the susceptibilities, all the capacities, which you have, he has. He is a part of the human family. (Frederick Douglass, An Appeal to the British People. Reception speech at Finsbury Chapel, Moorfields, England, May 12, 1846) Platos Use of  Procatalepsis Someone will say: Yes, Socrates, but cannot you hold your tongue, and then you may go into a foreign city, and no one will interfere with you? Now I have great difficulty in making you understand my answer to this. For if I tell you that this would be a disobedience to a divine command, and therefore that I cannot hold my tongue, you will not believe that I am serious; and if I say again that the greatest good of man is daily to converse about virtue, and all that concerning which you hear me examining myself and others, and that the life which is unexamined is not worth living—that you are still less likely to believe. And yet what I say is true, although a thing of which it is hard for me to persuade you. (Plato, Apology, trans. by Benjamin Jowett) Uses of Procatalepsis Strategically, procatalepsis shows  your readers that you have anticipated their concerns, and have already thought them through. It is, therefore, especially effective in argumentative essays...Procatalepsis can even be used if you dont have a full answer to the objection. By being honest about the fact that there are problems with your argument, you show your audience that you are grounded in reality. You should never, however, bring up an objection to which you cannot respond. (Brendan McGuigan, Rhetorical Devices: A Handbook and Activities for Student Writers. Prestwick, 2007)Often, a writer will invent a possible objection or difficulty  in order to answer it in a way that strengthens the writers position. In the event such an objection should arise, the reader has an answer already laid out...An objection can occasionally be  turned into a further point of support for the writers argument. Conceding an objection and then turning it into a point in the writers favor can be a powerful tactic. (Robert A Harris,  Writing With Clarity and Style: A Guide to Rhetorical Devices for  Contemporary Writers, 2003. Rpt. Routledge, 2017) More Examples of Procatalepsis He knows every harbor, every cove and inlet throughout the chain; he has to.Those are fine credentials, Geoffrey, but hardly the sort—Please, interrupted Cooke. I havent finished. To anticipate your objection, hes a retired officer of US Naval Intelligence. Hes relatively young, early to mid-forties, Id say, and Ive no real knowledge of why he left the service, but I gather the circumstances werent very pleasant. Still, he could be an asset on this assignment. (Robert Ludlum, The Scorpio Illusion, 1993)No group in America has had as poor a start as the first Africans. Youll argue that other groups had to suffer indignities and even slavery, but I immediately remind you that they migrated (i.e. came by choice). Africans were wrenched (even if purchased) from their homeland, brutalized and forced to work for free. (Nashieqa Washington, Why Do Black People Love Fried Chicken? And Other Questions Youve Wondered But Didnt Dare Ask. Your Black Friend, 2006)

Analysis of Kony 2012 Campaign Free Essays

Campaign: Kony 2012 http://www. youtube. com/watch? v=Y4MnpzG5Sqc Short versions: http://www. We will write a custom essay sample on Analysis of Kony 2012 Campaign or any similar topic only for you Order Now youtube. com/watch? v=j36n8Kn_lUY http://www. youtube. com/watch? v=VWd0veKp1R0hd=1 (this may be a stronger version) 1. Why we are choosing this one: This was a very successful campaign. Most of our group had heard about the Kony campaign and have shared with more than one friend; thus it was a successful viral marketing campaign. The statistics show that 112 million people viewed this video in one week. 2. The Message Targeted towards people who are obliged humanitarian causes. Help create awareness of the campaign, which is to imprison Kony by December 2012 with the help of aid from foreign and Ugandan governments. To do this, they were selling products and promoting a â€Å"Cover the Night† day in which individuals who wear/post/display their products. The video tells you to make these purchases in order to help fight Kony, there are links to the website from the video and so the purpose of the campaign was very clear and relevant. The Messenger is Jason Russell who is the co-founder of Invisible Children. The film’s purpose is to promote the charity’s â€Å"Stop Kony† movement to make Ugandan cult and militia leader Joseph Kony known to the international world in order to have him arrested by December 2012. Joseph Kony is already an indicted war criminal in the International Criminal Court. Environment – right time and right place. People are interested in this type of cause and it is popular to be a humanitarian right now. It was spread through YouTube, Facebook and Twitter. People feel good sharing this type of information; it makes the Sender feel as though they are helping a good ause and so they feel good. The result It was a triumph in that it has been viewed by more than 92 million people on YouTube and 20 million more on Vimeo, so well over 112 million people by the end of the first week. This is the same amount of people who watched the Super Bowl. (Visible Measures) After ten days, 52% of adults in the US had heard of the video. (PEW research cent er) More people viewed the video in such a short amount of time than any other video on the internet (to date). Kony 2012 facts and figures: http://static. guim. co. k/sys-images/Guardian/Pix/pictures/2012/4/20/1334929057518/Kony-2012-in-facts-and-fi-009. jpg Invisible Children won’t yet say how much money it made from Kony 2012, but by conservative estimates, it has likely tripled its $13. 7 million 2011 revenue and it’s possible that the actual number is much, much higher. (http://www. businessweek. com/articles/2012-08-30/kony-2012-guerrilla-marketing) [Add details regarding how it was spread] Celebrities have helped spread the message (Justin Bieber, Kim Kardashian, Rihanna, Oprah Winfrey) Why did it work? The film discusses the desire to share, to be part of something, to inform others. Within the first two minutes, has drawn people in and makes them curious as to what is next. It was a very good quality video; both in resolution and the way it was directed. The director of the film, Jason Russell, is very personable. He is using people emotions to make them feel part of the problem. He even involves his own child in the film to make everyone feel that they are connected to this problem. People really want to feel like they are helping a good cause. It was also really the right moment. The film uses everything that is popular right now to keep people’s attention – instagram photos, facebook timeline. People, especially young people and hipsters, really want to help. The products were not very expensive but enabled the viewer to feel as though they were part of the video and â€Å"creating history. † The video emphasizes being part of, and making, history. Purchasing the products allowed for those who wanted to participate in Cover the Night to be part of the â€Å"in† group. Additionally, famous and important people became involved and vouched for it. Many politicians and even celebrities became involved. What could have been improved? After the video there were allegations that the project was a scam. The Ugandan people were claiming that Kony was not even in Uganda and so contributing to this campaign will not help us. Also there was a rumor that the US wanted to have a reason to come into Uganda for oil. So they could have been their intentions more clear and probably clarified that even if Kony is currently not residing in Uganda, he still must be found and arrested. How to cite Analysis of Kony 2012 Campaign, Essay examples

The Transformation of Giles Corey Essay Example

The Transformation of Giles Corey Essay Although Arthur Miller’s play, The Crucible, focuses primarily on other characters, Giles Corey presents an interesting view of how circumstances can force a man to examine his own views and step into becoming a staunch advocate for the truth and a role model for others. In his first appearance, Corey seems to be a fairly typical cantankerous old man. He arrives with John Proctor in Rev. Parris’s house because he’s curious about the rumors of magic. He asks if Betty Parris is â€Å"going to fly again† (16). Yet, he seems more interested in his argument with Parris about whether or not firewood is included in Parris’s salary than he is in witchcraft. He asks Hale if there’s any significance to his wife reading books, but mostly just because his wife won’t tell him what she’s reading. In all, Corey appears as a man more curious than convicted. Soon, however, Corey has a more personal interest in the witchcraft trials. In act two we find out his wife has been accused, and he tells Hale he never meant to cast any doubt on her with his questions about her reading. He says Mr. Cheever will â€Å"burn in Hell† for cooperating with the court (35) and wails to Hale that the accusations â€Å"are a fraud† (37). In act three, Giles begins to take action to defend his wife and others. He presents the court with a petition of good citizens attesting to his wife’s good character. He is dismayed that he has â€Å"broke charity with the woman† (40). We will write a custom essay sample on The Transformation of Giles Corey specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Transformation of Giles Corey specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Transformation of Giles Corey specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When Danforth demands the name of the man Giles says told him Putnam was forcing his daughter to make false accusations, Giles refuses to give him the name because he has already seen that anyone brought before the court is in great danger. Despite being threatened with prison, Corey stands his ground and refuses to cooperate with a court he has seen to be corrupt. Finally, we hear one more mention of Corey’s character. Elizabeth Proctor tells John that when Corey was accused of witchcraft, he refused to enter a plea, thereby preventing them from putting him on trial. He withstood the cruelty of being pressed to force him to enter a plea, and his stubborn refusal, right before his death, voiced in his request that they pile on â€Å"more weight† (59) becomes an episode treated with reverence by both John and Elizabeth Proctor. After his first appearance as a fairly noncommittal character, Corey is gradually hardened by the obvious injustice of the witchcraft trials until he is able to resist their proceedings and become an example of a man who will not compromise his values, even to save his own life.